Heineken: Trade Promotion Optimisation to control promo spend

How Heineken modernised the IT landscape to improve Trade Promotion effectiveness and boost growth

In this webinar, a panel of IT, Finance, and Sales leaders from Heineken will share their journey with trade promotion management. They will discuss how they started by implementing a system to manage sales channels and drive volume growth, and how it evolved into a tool for generating value growth, thanks to modernizing their technology with Microsoft Azure cloud.

The discussion will also cover important lessons learned, pitfalls to avoid, and best practices for effective collaboration towards shared goals.

Tune in to explore diverse perspectives on automating sales processes and how they can drive collaboration and growth and share this valuable insight with your colleagues!