Danone: Integrating RGM strategies and practices

How Danone integrated RGM strategies and practices into the culture to drive performance

Danone and XTEL discuss the impact of how well-crafted Revenue Growth Management (RGM) strategies and practices can have on organisational performance and growth.

In this webinar, Danone describe how embedding RGM insights into their trade funds management processes empowers their teams to drive the right options and decisions.

In addition, Danone cover how advanced analytics and AI can help organisations shift gears by uncovering “why some things work or don’t work”, informing optimal investment decisions, and helping teams tell a “holistic story” with the outcomes in mind.

We hope you find it interesting, feel free to share with colleagues.